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Who We Are
PaperXPlastic is a management and brand partnership company built for artists, creatives, and cultural talent shaping what’s next.
We don’t chase trends.
We help build worlds.
Our role is simple:
to help talent develop a clear identity, a strong point of view, and a long-term brand that stands apart.
We work closely with artists to define who they are, how they show up, and where they’re going, so every move feels intentional, cohesive, and differentiated.
We don’t own artists.
We partner with them.
In circulation
five new artists we’re currently working with across the globe. A focused introduction to their sound and perspective. Listen. Watch. Explore their work.
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Hero The Band
Hero The Band, Grammy-nominated for writing Kacey Musgraves’ “Lonely Millionaire,” is a fashion-forward force of four brothers from Decatur, Georgia, infuses their genre-defying sound with the electric pulse of East Atlanta funk. Blending rock, soul, and alternative influences, their music is as fearless and dynamic as their style, all driven by a passion to uplift every listener with an unforgettable, boundary-breaking experience.
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![Bambina]()
baMbiNA
Bambina is a Cuban-born rapper raised in Norway, blending reggaetón and experimental hip-hop through a bilingual flow that cuts deep. With roots in spoken word and digital beat culture, her sound explores identity, migration, and memory. Every track hits like a personal dispatch — sharp, rhythmic, and unapologetically hers.
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fRANkii
Frankii is a Dominican artist redefining tropical trap with raw vocals and stripped-down production. Raised between Miami and Santo Domingo, he uses melody as both shield and statement. His music isn’t polished — it’s real.
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OLCE 72
Olce 71 is a singer-songwriter from Lima whose sound bridges rap and urbano. His voice carries nostalgia without being stuck in it — melodic, grounded, and always forward-facing. He doesn’t chase trends; he carves space.
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Luna Reyes
Luna Reyes blends R&B and alternative pop with a voice that feels both intimate and unshakable. Born in San Juan and based in Mexico City, her lyrics explore memory, identity, and emotional self-recovery. Her sound floats between softness and strength — always grounded in truth. → Listen Here ←
Paper x Plastic
Paper x Plastic
Paper X Plastic works with artists who are serious about building something lasting.
Musicians with a point of view, a sound that feels intentional, and the ambition to grow beyond a single release or moment. Our work sits at the intersection of culture, brand, and business, connecting artists to the right opportunities at the right time.
Founded between Atlanta, Georgia and Barranquilla, Colombia, Paper X Plastic operates with a global perspective and deep industry relationships. Through long-standing connections with labels, brands, and a trusted legal network, we help artists navigate the realities of the industry while protecting their ownership and creative integrity. Our role is to create clarity, open doors, and support growth, so artists can focus on the work, confident in the foundation beneath them.
