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Who We Are
PaperXPlastic is a management and brand partnership company built for artists, creatives, and cultural talent shaping what’s next.
We don’t chase trends.
We help build worlds.
Our role is simple:
to help talent develop a clear identity, a strong point of view, and a long-term brand that stands apart.
We work closely with artists to define who they are, how they show up, and where they’re going—so every move feels intentional, cohesive, and differentiated.
We don’t own artists.
We partner with them.
In circulation
Each month we feature five new artists we’re currently working with across the globe. A focused introduction to their sound and perspective. Listen. Watch. Explore their work.
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Hero The Band
Hero The Band, Grammy-nominated for writing Kacey Musgraves’ “Lonely Millionaire,” is a fashion-forward force of four brothers from Decatur, Georgia, infuses their genre-defying sound with the electric pulse of East Atlanta funk. Blending rock, soul, and alternative influences, their music is as fearless and dynamic as their style, all driven by a passion to uplift every listener with an unforgettable, boundary-breaking experience.
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![Bambina]()
baMbiNA
Bambina is a Cuban-born rapper raised in Norway, blending reggaetón and experimental hip-hop through a bilingual flow that cuts deep. With roots in spoken word and digital beat culture, her sound explores identity, migration, and memory. Every track hits like a personal dispatch — sharp, rhythmic, and unapologetically hers.
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fRANkii
Frankii is a Dominican artist redefining tropical trap with raw vocals and stripped-down production. Raised between Miami and Santo Domingo, he uses melody as both shield and statement. His music isn’t polished — it’s real.
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OLCE 72
Olce 71 is a singer-songwriter from Lima whose sound bridges rap and urbano. His voice carries nostalgia without being stuck in it — melodic, grounded, and always forward-facing. He doesn’t chase trends; he carves space.
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Luna Reyes
Luna Reyes blends R&B and alternative pop with a voice that feels both intimate and unshakable. Born in San Juan and based in Mexico City, her lyrics explore memory, identity, and emotional self-recovery. Her sound floats between softness and strength — always grounded in truth. → Listen Here ←
Reggaetón | Trap latino | Regional mexicano | Corridos tumbados | Cumbia | Salsa | Bachata | Dembow | Latin pop | Latin R&B | Merengue | Música norteña | Perreo | Latin house | Mambo electrónico | Urbano alternativo | Guaracha | Champeta | Drill latino | Tropical urbano
Reggaetón | Trap latino | Regional mexicano | Corridos tumbados | Cumbia | Salsa | Bachata | Dembow | Latin pop | Latin R&B | Merengue | Música norteña | Perreo | Latin house | Mambo electrónico | Urbano alternativo | Guaracha | Champeta | Drill latino | Tropical urbano
A curated platform for discovering emerging latino music artist across the Globe.
Founded between Atlanta, Georgia and Barranquilla, Colombia, Paper and Plastic exists to highlight the depth and range of Latino music today. From freestyles to interviews to beats — we create space for artists to be heard, without distraction.
No filters. No trends.
Just sound and presence.
